The Problem:

<aside> 💡 Art museums serve as cultural institutions that offer art at relatively low expense to the public. Art museums publicize these pieces, opening them up for enjoyment by a wide variety of individuals, from various disciplines, classes, and backgrounds. A natural side effect is that museum-goers oftentimes approach art with varying degrees of understanding or analysis. Though they may seek to learn, they may miss details or connections in the works as a result of their lack of prior experience.

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The Solution:

<aside> 💡 The proposed solution is to develop a digital component, to accompany eleven art pieces at the Dalí Museum in St. Petersburg, FL. It will first collect data regarding the museum visitor’s eye patterns while viewing the artwork. Second, return that information to them in some interesting, engaging way. And third, offer insights into how they might consider the painting or reexamine connections that they may have missed.

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<aside> 💡 The data collected by the eye tracking will inform how educational information is administered to the viewer by the Museum in the future. By offering facts and lenses for analysis throughout the visitor’s viewing, they will be more engaged with the artworks themselves. Hopefully, by guiding their viewing, the exhibition will leave them with a more solid understanding of the specific pieces they have seen, as well as a general framework for approaching artwork in the future.

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